1 May 2026, Fri

This California Privacy Notice (“Notice”) is provided by Technology Vector (“we,” “our,” or “us”) and applies exclusively to residents of the State of California. It supplements our general Privacy Policy available at https://technology-vector.com/privacy-policy/ and is intended to fulfill our disclosure obligations under the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), which became fully operative on January 1, 2023.

If you are a California resident, this Notice describes your specific privacy rights, the categories of personal information we collect about you, how we use and share that information, and how you can exercise your rights under California law.

1. Who We Are

Technology Vector is an independent digital media publication that produces and distributes editorial and sponsored content focused on technology, science, and innovation. Our content is distributed directly through our website and via third-party native advertising networks, including Outbrain.

Contact Information:

2. Scope of This Notice

This Notice applies to all California residents who interact with Technology Vector in any capacity, including:

This Notice does not apply to information collected from individuals acting in a business-to-business capacity on behalf of a company, to the extent such information relates solely to their professional role.

3. Personal Information We Collect

Under the CCPA and CPRA, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked — directly or indirectly — with a particular California consumer or household.

In the preceding 12 months, we have collected the following categories of personal information from California residents:

Category A — Identifiers Examples: Real name, email address, IP address, unique online identifiers, cookie identifiers Collected: Yes Sources: Directly from you (newsletter sign-up, contact form); automatically from your device when you visit our Website; from third-party advertising partners including Outbrain Purpose: Website operation, analytics, email communications, advertising campaign management

Category B — Personal Information Under California Civil Code § 1798.80 Examples: Name, address, telephone number, email address Collected: Yes, limited to what you voluntarily provide Sources: Directly from you via contact forms or subscription sign-ups Purpose: Responding to inquiries, sending requested communications

Category C — Protected Classification Characteristics Examples: Age, gender, race, national origin Collected: No — we do not intentionally collect this category

Category D — Commercial Information Examples: Records of products or services purchased, obtained, or considered Collected: No — we do not sell products or process commercial transactions directly

Category E — Biometric Information Examples: Fingerprints, facial recognition data, voice recordings Collected: No

Category F — Internet or Other Electronic Network Activity Information Examples: Browsing history on our site, search queries, pages visited, time spent on pages, links clicked, referring URLs, device type, browser type, operating system Collected: Yes Sources: Automatically collected via cookies, pixels, server logs, and analytics tools (including Google Analytics) when you visit our Website or interact with our content Purpose: Website analytics, content optimization, advertising performance measurement, fraud prevention

Category G — Geolocation Data Examples: Approximate geographic location derived from IP address (city, state, country level) Collected: Yes, approximate location only — we do not collect precise GPS coordinates Sources: Automatically from your device via IP address Purpose: Regional content targeting, analytics, advertising campaign reporting

Category H — Sensory Data Examples: Audio, electronic, visual, or similar information Collected: No

Category I — Professional or Employment-Related Information Examples: Job title, employer, professional background Collected: Only if voluntarily provided in communications with us Purpose: Context for responding to professional inquiries or partnership requests

Category J — Non-Public Education Information Collected: No

Category K — Inferences Drawn from Personal Information Examples: Profiles reflecting preferences, interests, behavior, attitudes, or characteristics Collected: Limited — third-party advertising partners including Outbrain may draw inferences from your interaction with our content to create audience segments for content personalization and advertising targeting Sources: Third-party advertising partners Purpose: Interest-based content recommendations and advertising

Category L — Sensitive Personal Information Examples: Social security numbers, financial account information, precise geolocation, racial or ethnic origin, religious beliefs, health information, contents of private communications, biometric data used for identification Collected: No — we do not collect sensitive personal information as defined under CPRA

4. Sources of Personal Information

We collect personal information from the following sources:

4.1 Directly From You When you subscribe to our newsletter, fill out a contact form, send us an email, or otherwise communicate with us directly.

4.2 Automatically From Your Device When you visit our Website, we automatically collect technical information through cookies, web beacons, server logs, and similar tracking technologies. This includes your IP address, browser type, device type, pages visited, and interaction data.

4.3 Third-Party Advertising and Analytics Partners We work with third-party service providers, including Outbrain, Google Analytics, and other advertising technology vendors, who may collect or provide us with information about how users interact with our content across the web. This information is primarily aggregated or pseudonymous and is used to measure content performance and optimize our advertising campaigns.

4.4 Publicly Available Sources We may collect publicly available information for research and editorial purposes.

5. Purposes for Which We Use Personal Information

We use the personal information we collect for the following business and commercial purposes:

6. Disclosure of Personal Information

In the preceding 12 months, we have disclosed personal information to the following categories of third parties for business purposes:

Category of Personal Information Categories of Recipients
Identifiers (IP address, cookie IDs) Analytics providers (Google Analytics), advertising networks (Outbrain), web hosting providers
Internet activity information Analytics providers, advertising networks, content delivery networks
Approximate geolocation Analytics providers, advertising networks
Contact information (name, email) Email service providers (newsletter delivery), customer support tools
Inferences Advertising networks (Outbrain) for content personalization

We disclose personal information to these third parties for legitimate business purposes, including operating our Website, distributing our content, measuring performance, and maintaining security.

7. Sale and Sharing of Personal Information

7.1 Do We Sell Personal Information? Technology Vector does not sell personal information for monetary consideration. We do not exchange your name, email address, or directly identifying information with third parties in exchange for payment.

7.2 Sharing for Cross-Context Behavioral Advertising Under the CPRA, “sharing” personal information includes disclosing it to third parties for the purpose of cross-context behavioral advertising — that is, advertising targeted to you based on your activity across different websites, services, and applications. To the extent that cookies and tracking technologies placed on our Website by third-party advertising partners, including Outbrain, enable such behavioral targeting, this may constitute “sharing” under California law.

You have the right to opt out of such sharing. See Section 9.3 below for instructions on how to exercise this right.

7.3 No Sharing of Sensitive Personal Information We do not share sensitive personal information as defined under CPRA, because we do not collect it.

8. Retention of Personal Information

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Our general retention practices are as follows:

When personal information is no longer required, we securely delete or irreversibly anonymize it.

9. Your California Privacy Rights

As a California resident, you have the following rights under the CCPA and CPRA. We honor all of these rights and will not discriminate against you for exercising them.

9.1 Right to Know You have the right to request that we disclose the following information about our personal information practices in the preceding 12 months:

9.2 Right to Delete You have the right to request that we delete personal information we have collected from you, subject to certain exceptions. We may deny a deletion request if retaining the information is necessary to complete a transaction, detect security incidents, comply with legal obligations, or for other purposes permitted under CCPA/CPRA. We will inform you if an exception applies.

9.3 Right to Opt Out of Sale or Sharing You have the right to direct us to stop selling or sharing your personal information with third parties for cross-context behavioral advertising purposes. To opt out, you may:

Additionally, you may opt out of interest-based advertising served by Outbrain directly at outbrain.com/legal/privacy, and from other participating advertisers via the Digital Advertising Alliance opt-out tool at optout.aboutads.info.

9.4 Right to Correct You have the right to request that we correct inaccurate personal information we hold about you, taking into account the nature of the information and the purposes for which it is processed.

9.5 Right to Limit Use of Sensitive Personal Information You have the right to limit our use and disclosure of sensitive personal information to purposes necessary for providing our services. As noted in Section 3, we do not collect sensitive personal information, so this right is not currently applicable to our practices.

9.6 Right of No Retaliation / Non-Discrimination We will not discriminate against you for exercising any of your California privacy rights. This means we will not deny you services, charge you different prices, provide a different level or quality of service, or suggest that you will receive a different price or quality of service because you exercised your rights.

9.7 Right to Data Portability Upon request, we will provide your personal information in a portable, readily usable format that allows you to transmit it to another entity, where technically feasible.

10. How to Submit a Privacy Rights Request

California residents may submit a privacy rights request through any of the following methods:

10.1 Verification To protect your information and prevent fraudulent requests, we are required to verify your identity before processing a rights request. Depending on the nature of your request, we may ask you to provide:

We will not require you to create an account with us in order to submit or process a request.

10.2 Authorized Agents You may designate an authorized agent to submit a privacy rights request on your behalf. To do so, the agent must provide written proof of authorization signed by you, and we may still contact you directly to verify your identity. We will process requests submitted by authorized agents within the same timeframes applicable to direct requests.

10.3 Response Timeframes We will acknowledge receipt of your request within 10 business days and will provide a substantive response within 45 calendar days of receiving a verifiable request. If we require additional time, we will notify you of the extension and the reason for it. Extensions may not exceed an additional 45 days.

We will provide our response free of charge for up to two requests per 12-month period. For requests that are manifestly unfounded, excessive, or repetitive, we reserve the right to charge a reasonable fee or decline to act on the request.

11. Shine the Light Law — California Civil Code § 1798.83

California’s “Shine the Light” law (Civil Code § 1798.83) permits California residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. Technology Vector does not disclose personal information to third parties for their own direct marketing purposes. Therefore, this provision does not currently apply to our practices. If our practices change, we will update this Notice accordingly.

12. Minors

12.1 Children Under 13 Our Website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we discover that we have inadvertently collected personal information from a child under 13, we will delete it promptly. If you believe a child under 13 has provided us with personal information, please contact us at [email protected].

12.2 Consumers Between Ages 13 and 16 Under CCPA, consumers between the ages of 13 and 16 must affirmatively opt in before their personal information may be sold or shared. We do not sell personal information, and we do not knowingly share the personal information of consumers in this age group for cross-context behavioral advertising without their affirmative opt-in authorization.

13. Financial Incentives

Technology Vector does not offer any financial incentives, price differences, or service differences in exchange for the collection, retention, sale, or sharing of personal information. We treat all users equally regardless of their privacy choices.

14. Do Not Track

California Business and Professions Code § 22575 requires that operators of commercial websites disclose how they respond to Do Not Track (DNT) signals from browsers. Our Website does not currently respond to DNT signals, as there is no agreed-upon industry standard for interpreting or honoring such signals. We continue to monitor regulatory developments in this area.

15. Changes to This Notice

We may update this California Privacy Notice from time to time to reflect changes in our practices, legal requirements, or regulatory guidance. When we make material changes, we will update the “Last Updated” date at the top of this page and post a prominent notice on our Website. We encourage California residents to review this Notice periodically.

16. Contact Our Privacy Team

For any questions, concerns, or requests related to this California Privacy Notice or your rights under California law, please contact us:

We are committed to responding promptly and transparently to all California privacy inquiries.